Big Bad Wolf Books was launched in Kuala Lumpur, Malaysia, in 2009, as the brainchild of BookXcess' founders, Andrew Yap and Jacqueline Ng. The primary mission was to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone. Recognized as the World's Biggest Book Sale, the event served as a global reading advocacy initiative, encouraging people of all ages to discover the joys of reading and pursue their dreams with empowered knowledge. The Big Bad Wolf Books Sale evolved significantly since its inception, expanding globally and touring 34 cities in 13 countries, including Malaysia, Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, South Korea, Singapore, Thailand, Taiwan, and the United Arab Emirates. Since 2020, the Big Bad Wolf Online Book Sale had been successfully launched in 10 countries, providing even greater accessibility to books.
In this project, my role was to develop and manage advertising strategies on behalf of 3Clicks (Pvt) Ltd. for their client, Big Bad Wolf Books. This involved following up with the marketing/content calendar, developing and executing content for social media and other platforms, editing images, ensuring a rapid turn-around time, and adapting to new concepts and variations. I strictly adhered to the brand's design guidelines and actively participated in marketing-related calls and meetings to ensure the project's success.
